moving beyond digital BEST PRACTICES TO digital NEXT PRACTICES
It’s clear that “best practices” and “playbooks” are frameworks that used to work, but are no longer relevant due to the speed in which technology is impacting organizations. By the time a digital transformation is complete, the products and services are already outdated.
It’s time for companies to ditch their playbook and apply next practices.
Next practices include experimenting with different product offerings in the market and tracking their success with defined growth metrics. Companies that understand how to analyze and optimize their product offerings, and track them against statistical methods and metrics, will have a distinct competitive advantage and the ability to build next-generation products.
Download our white paper to learn:
- Steps to bring disciplined growth experimentation into your organization
- Actions items to align innovation to a statistic-significant value
- Capabilities needed to execute the growth + product model